Consulting

What We Do
Our recommendations are the final phase of a four step process that includes goal-setting, a thorough analysis of current communications programs measured against perceptions of others concerning the client’s image as well as its products and services.

How We Work
We begin by helping the client develop realistic short and long term goals based on reality rather than dreams. Then we canvas various publics crucial to the client’s success to determine if the image that emerges is consistent with ability to reach the goals. Next we conduct an in-depth audit of the client’s entire communications efforts (internal and external) to see how these support the existing image and ability to achieve goals. Finally, we prepare a series of recommendations which we believe will bring communications and image in line with positive possibilities for goal attainment. We also help the client determine which recommendations can be accomplished by the client and which need to be addressed by outside professional specialists.

Where We’ve Been
PC/W's Consultants are all veteran practitioners with impressive credentials in a variety of skills used in support of a wide ranging group of companies and associations.