Public Relations

Managing a company's reputation, brand and image - given the volume of information and speed at which it reaches the public - places increased demands on a corporate communications program. Companies not only have to produce and market safe, reliable products and services, they also must be responsive to such issues as the environment, investors and a host of other concerns.

PC/W rises to the challenge by utilizing proven communication strategies and today's technology to develop unified communications programs that allow clients to control their destiny.

Brand Consulting: PC/W works with clients to determine their current brand perceptions and create a program to take them to where they want to be.

Product Marketing: We work with clients to develop programs to introduce new products, expand product lines and revitalize existing products.

Media and Analyst Relations: PC/W develops and implements programs worldwide that educate and garner support for client agendas.

Crisis Management: PC/W develops a "crisis communication protocol" for every client and has the resources to address the unexpected.

Issues Management: From environmental issues to employee relations, carefully planned communications programs are essential to forwarding a company's agenda.

Financial and Investor Relations: Successful financial communications are a result of programs that favorably position clients with analysts, investors, brokers and the public.

New Technologies: PC/W works with clients to evaluate, develop and implement programs that take advantage of new and emerging opportunities including online and wireless communications, satellites and others.

Cyber PR: Whether it be on-line newsletters, webcasts, website development or internet partnerships, PC/W can assist clients with an effective online presence.

Special Events and Trade Shows: These provide unique opportunities to reinforce a company's brand with its public's.