Results - Case Studies
BenQ : LCD Computer Monitors, Projectors, etc.
In 2006, BenQ US made a strategic decision to focus on their LCD Monitors and Projectors. These were products where they had significant advantages over their competitors in both technology and price.
Exciting launches for BenQ during this period included the first 1080p projector that had a SRP of under $5,000. Highlights of the coverage received by the W10000 include “8.0 Excellent” from CNET.com and Excellent/Cover Feature from Robb Report’s Digital TV.
LCD Monitors were targeted not only to the VAR market, but also to the gaming market that would pay a premium for the highend BenQ monitors. The FP-241 was promoted actively to the gaming press and at gaming events including CPL. The Microsoft Vista certification for the monitors was promoted to the VARs.
QReseller Program: Support for VAR/Reseller channel was critical because BenQ was focusing its sales efforts here. We worked with BenQ to further enhance their qReseller program and communicate the benefits directly to their existing and potential VARS. BenQ was a Top 3 Display/Monitor Alternative Supplier according to VAR Business.
Coverage Included: CNET, engadget, gizmodo, CRN, VAR Business, Computer World, ProjectorCentral.com, Miami Herald, Stuff Magazine, MSN.com, BestStuff.com, Hollywood Insider, Home Theater Projector, MacWorld, PC World, PC Magazine, Channelweb.com, Orange County Register, Pro AV, Tom’s Hardware Guide, Widescreen Review, Maximum PC, Computer Gamers Magazine, Computer Shopper, About.com (NYT), overclockerclub.com, Electronic Products, Robb Report: Digital TV, Slate Magazine, Ultimate AV, EleteTechReview.com, HDTV Magazine, Sound & Video Contractor, TWICE, Game Industry News, IGN.com, Smart House, X-Bit Laboratories, Good Gear Guide, Processo and more.
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Copernio : Aviation & Defense IT Solutions
The founders of newly formed Copernio returned to PC/W from several successful key relationships they had developed in previous companies. At Copernio’s inception PC/W needed to quickly develop an industry awareness of the aerospace and IT expertise brought together by the Copernio team and the software solutions that were available.
Building upon initial success, Copernio has had an ongoing program to support it’s IT Solutions for aviation and defense applications. Coverage has included: Aviation Week & Space Technology, Aviation Technology and Maintenance, Aviation Now, International Herald Tribune, National Defense, News Forge, Flug Review and United Press International among others. PC/W also secured speaking opportunities for Copernio’s executives in the US and Europe (NATO).
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The Fairchild Corporation : Aviation, Defense & Indsutrial Mfg
Over the period of 4 years the Fairchild Corporation embarked on an aggressive acquisition program to become the world’s largest manufacturer of fasteners for aviation, aerospace and defense markets.
PC/W’s staff was integral to the integration of the newly acquired companies and development of the Fairchild Fasteners brand. Responsibilities included global trade press relations, creative services and special event support. Coverage generated for The Fairchild Corporation included the Wall Street Journal, Speed News, Aviation Week & Space Technology, Flight International, Aviation Maintenance, The Teal Group among others.
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Memorex : Computer Products & Optical Media
Public Communications Worldwide was engaged to create awareness among and educate 80% or more of the retail and computer industry, especially analysts and new products/technology editors, about the availability of the newest Memorex brand of computer accessories products and optical media - all within a six-week pre-COMDEX period.
The objective was to generate interest in covering the company’s new product line announcement and motivate the top tier contacts (approximately 20 individuals) for meetings at COMDEX.
PC/W provided public relations, collateral, advertising, booth graphics and marketing communications counsel and support to Memorex leading up to and throughout COMDEX to announce the roadmap and availability of the new Memorex computer products line.
Results: Everyone on the contact list received the messaging at least twice, many three and four times (depending on availability of email addresses). The COMDEX event turnout was impressive with top tier contacts, including Twice Magazine, Dealerscope, E-Media Magazine, Business Solutions, Smart Reseller, Ziff Davis COMDEX Radio Coverage, Television Coverage, Cahners In-Stat, Gartner Group, PC Magazine, Computer Reseller News, PC Week, Computer Shopper, Tape Disc Business, AV/Video&MMP, Videomaker.
Announcement mentions were published in each of these publications and included in the analyst reports as well as dozens of other publications online and around the world. Within one year the new product line became 80% of Memorex’s revenue.
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Shuttle Computer : Computer Systems
"Public Communications Worldwide was retained for the launch of the Shuttle Computer complete systems. Shuttle Computer was well established within the gaming and enthusiast market space with their barebones systems. However, given that their barebone XPC systems required technical assembly, they were virtually unknown to the broader consumer market.
To take advantage of the untapped consumer market, Shuttle decided to launch complete systems in the first quarter of 2004, followed by a line of LCD monitors in the second quarter.
To facilitate the launch of the XPC systems, samples were seeded with Key Editors during a 4 day New York Press tour including: Twice, Penthouse , PC Magazine, Maxim, Newsweek, Rolling Stone, Steve Morgenstern, Bloomberg Radio, CNET, Computer Shopper, Laptop, PC Upgrade, Tech Edge, Financial Times and Sound & Vision.
After a successful launch, a COMUTEX preview press event was held in NYC to expose consumer and computer Editors and Analysts to the XPC system and LAN gaming. This resulted in 79 attending editors and product inquiries from: ABC, Bear Stearns & Co, Bedford Magazines, Bloomberg, Building Design &, Construction Magazine, C4 Trends, CNET, Columbia News Service, Computer Shopper, Computer World, CRN, Digital Connect, eContent, eDigitalPhoto magazine, Electronic Photography News, Forbes, Future Media, gamegal.com, Good Housekeeping Institute, Independent News Service, KM World Magazine, LAPTOP, Surge, LinuxWorld Magazine, Mellon, Men's Health, Morgan Stanley, MTV Qualitative Programming Research Group, New York Daily News, New York Times, Newsday, Newsweek, NPD/Techworld, PC Magazine, PC Magazine / Gamer, Investors Business Daily, Penthouse, Playboy Magazine, Pocket PC magazine, Popular Photography & Imaging, Popular Science, Radio Moscow International Reviewers Corner, Rolling Stone, Smart Money, Sync, Time Inc., Wall St. Journal, Washington Post, WBAI 99.5 FM, WSJ.com and ZDNET.
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