Public Relations & Marketing

 

 

What Our Clients Say

"Re-engineering a company brand is not a simple task. Expanding the Memorex brand from consumer electronics media to a new line of computer products at retail was just the challenge for PC/W. Their team performed on editor relations, branding, design and trade show support. In less than a year after PC/W's brand positioning, our computer product sales quadrupled our media sales (which were also up!)."

Michael Golacinski, President
Memorex: Memtek Products, Inc.

"Over a 20 year agency relationship, I have been most impressed with PC/W's ability to publicize worldwide an entirely new product - carbon composite aircraft brakes, technically developed by BFGoodrich. PC/W's strategic communications program enlightened aircraft and aerospace development engineers from Europe, the U.S. and Asia to the advantages of our light weight carbon brake solution. These efforts have helped position BFGoodrich as a leader in the new market."

Jim Russell
Vice President, General Manager
Goodrich Aerospace Division

"In 1997, VITEC Multimedia was referred to Public Communications Worldwide by a leading industry magazine for complete marcom services. Although based in France, we were seeking marketing support in opening our new North American Headquarters and obtaining a greater share of the US and Canadian market. MPEG video production was virtually a new technology and VITEC was basically unknown outside of Europe and Asia. Because of the successful public relations efforts by PC/W, VITEC has established a sizable MPEG and DVD video production marketshare in the US and many large sales are directly attributed to the widespread press we have received. PC/W has continually proven to be creative, responsive and willing to provide the extra effort so vital to a great campaign."

Lionel Zajde, Vice President of Worldwide Marketing
VITEC Multimedia

“Public Communications Worldwide provided a number of services to the owners and managers of Hidden Valley Golf Club, services intended to provide a successful launch for this development.

Our definition of success is very simple: we needed to fill the tee time sheets. Given the course’s distance from prime population centers or resort areas, its lack of roadside visibility and our intent to encourage play by the more affluent segment of golfers who can afford $50 to $80 for a round of golf, we knew we had a challenge ahead of us.

It gives us satisfaction to say that PC/W rose to this challenge in grand style. Everything they did, from the logo and brochure designs and press kits to the handling of our Grand Opening events, internet and media coverage, was first class in execution and in results.”

Chuck Cox, Partner
Hidden Valley Golf Club

“When Panasonic began its efforts to become more aggressive in the Optical Media Manufacturing field we asked Public Communications Worldwide to help. They have skillfully managed our Advertising, Trade Show Support and Direct Response Marketing allowing us to enjoy increased sales leads in an otherwise down market. They have improved the Panasonic Factory Automation brand name and strengthened our marketing role in a troubled economy.”

Frank Goto, Department Manager DVD Division
Panasonic Factory Automation

“During more than twenty years of public relations and marketing support from Public Communications Worldwide, our machinist training centers have grown to five regional facilities, each with a multimillion dollar inventory of the latest machining, tooling and training equipment. We have served the skilled machinist graduate needs of business and industry for over 30 years.

When I left a management consulting business and joined the training centers in 1998, PC/W came up with a strategic plan, new branding and logotype for all facilities, a comprehensive website and a detailed editor relations campaign. All of this helped us reach our targets: all levels of government; industry; opinion leaders and union executives.

In conclusion, John van Barneveld and his creative team knew what to do and how to do it. We are pleased with our growth and role as the leading machinist training organization in the United States.”

Irv Hart, CEO
NTMA Training Centers of Southern California

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